Catalog Age Magazine June 2000
Cardworks
Showing appreciation for customers and employees is a simple, but often neglected, key to success
in the business world. Barbara Lundberg, along with her founding partner Jean Pederson, have launched
the Cardworks Website so that executives have online access to greeting card specifically tailored to
business needs.
All cards, which cost $.99 (with a minimum order of 20 required), can be customized, and bulk
discounts are available. Cardworks also offers a personal online calendar, which enables the harried
businessperson to remember occasions through e-mail reminders sent courtesy of Cardworks.
The site met the expectations of the two founders, but Lundberg hopes to increase traffic by signing
on with more search engines. "We average about 6,5000 hits a week, but as our URL gets registered with
and recognized by more search engines, we expect to see more traffic." The company also hopes its
print catalog, launched in February in response to customer demand, will drive traffic to the site.
Web Address: www.cardworksonline.com
Product Category: specialized greeting cards for business
Launched: December 1999
Target Customer: sales, marketing and human resources executives
Phone: 253-864-0795
