YAHOO! FINANCE May 2000
Dare to be Different: Cardworks' Greeting Cards for Business
Cardworks, LLC. a Pacific Northwest based company has developed services to help companies attract new
customers and keep in touch with current clients.
Barbara Lundberg and Jean Pederson, founders of Cardworks and the
http://www.cardworksonline.com web site, have built
their business on the grassroots theory of marketing. Treat people well and they will keep coming back.
Let other people know you appreciate and care about them as human beings, not merely as customers. A bit
simplified, but this key rule is often forgotten in the busy corporate world.
Greeting cards, when used as a marketing tool, leave a lasting impression, at a very low cost. Cardworks
is an on-line greeting source that offers unique, high quality, customer-focused greeting cards and post cards,
designed for almost any business situation. Cardworks' cards help bring out an individual's and a company's
personality, help build trust, and as a result build stronger business relationships. Many sales professionals,
entrepreneurs and large corporate executives keep supplies of greeting cards. It is convenient to have a supply
in the office and to carry a supply of cards and stamps with you at all times, so after a business meeting, luncheon,
or other business interaction, one can write a quick note, and send it off in the mail.
Business Greeting Card Use
Top sales professionals recommend keeping your name and company name in front of your
customers and prospects every month. Use a personal, hand written greeting card to pass along a thank you
message, to send an article related to the recipient's business or personal interests, or just to say
hello.
After every sales meeting and business lunch follow up with a personal note on a greeting card and make a
lasting impression.
The cost of retaining a customer is about 1/16 that of acquiring one. Once you have a customer, build loyalty
by developing relationships with greeting cards.
Cardworks offers a variety of sales and marketing tools that allow businesses of any size
to keep in contact with their valuable clients and add the special touch necessary to stand out against
the competition. The key line of products and services include high quality greeting cards for any business situation.
CONTACT: Barbara Lundberg, Managing Director of Cardworks,
253-864-0795, or lundberg@cardworksonline.com
