1) Always write a personal note inside your card
2) Include contact information such as your name, company name, email address, and phone number.
3) Add inserts whether it's a lottery ticket, gift certificate, or paper money to complement your message.
4) Always hand address your envelopes.
5) A first class stamp over metered mail is more personal.
6) Insert your business card
7) Clip articles relevant to your prospect or client and send with your card
8) Send a series of cards once a month or quarter or a timeframe related to your product or service sales cycle.
9) Always follow up with a thank you card after a lunch, sales meeting or presentation.
10) Greeting cards are a personal way to move the sales process or decision making process along - be yourself and professional but close the deal!
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Offline Advertisement and Personal Communication
Offline advertising and personal communication can often be overlooked and sometimes completely omitted from a marketing plan. A mistake for some, but it can be an opportunity for you to reach potential customers before your competition does, and at the same time, maintain the relationships with the customers you already have, so your competition won’t take the business away from you.
There are so many online Internet advertising means, that they are quickly becoming run-of-the-mill. They allow you to reach a mass audience, but your message, your name and your image quickly get lost in the web of technology.
Besides saving you time and money, greeting cards are convenient to use, offer speedy message delivery, and instant visibility.
Greeting cards are an outstanding opportunity for you to boost your sales and name recognition, while taking a break from the traditional, (and often times boring) direct mail material.
